Anticipating Skills for a Circular Economy: VTT Showcases W2W at ISPIM 2025

How critical are foresight tools for anticipating skills needs and guiding systemic change towards a circular economy? Jorge Martins from VTT, a Wood2Wood consortium partner, highlighted some pathways at the ISPIM Innovation Conference in June 2025. ย 

A central theme in the discussion that followed was the importance of skills in supporting circular transitions. “New occupational roles are emerging – from bio-based material experts to digital traceability managers – yet skills gaps risk slowing adoption,” said Martins. To address this, VTT conducted a horizon scanning survey in spring 2025, engaging 380 experts from over 20 countries. The team mapped more than 4,000 signals across social, technological, economic, environmental, political, and values-related drivers of change.

The findings reveal a complex transformation landscape. Environmental drivers such as climate change and resource scarcity are emerging as dominant forces pushing industry to rethink material flows. At the same time, economic and regulatory barriers – from fragmented markets to inconsistent policies and limited investment – are holding back circular solutions from scaling.

On the technology side, enablers such as AI-powered sorting systems and digital material tracking show great promise for unlocking efficiency and transparency, but their adoption is still in early stages. Meanwhile, social and values-based shifts – including evolving consumer behaviour, concerns about greenwashing, and the urgency of addressing skills gaps – are reshaping expectations of how the wood sector must adapt.

Taken together, these drivers and barriers highlight the need for proactive planning. The findings of the horizon scanning exercise will feed into the development of occupational scenarios for the process industry, helping to identify future roles, guide reskilling strategies, and support inclusive and forward-looking policy frameworks.

Earlier this year, Martins took part in a webinar on “Workforce Upskilling and Talent Retention in Industrial Sectors”.

During the webinar Martins presented on “๐…๐ฎ๐ญ๐ฎ๐ซ๐ž ๐’๐ค๐ข๐ฅ๐ฅ๐ฌ ๐Ÿ๐จ๐ซ ๐‚๐ข๐ซ๐œ๐ฎ๐ฅ๐š๐ซ ๐–๐จ๐จ๐ ๐–๐š๐ฌ๐ญ๐ž ๐’๐จ๐ฅ๐ฎ๐ญ๐ข๐จ๐ง๐ฌ: ๐–๐ก๐ฒ ๐…๐จ๐ซ๐ž๐ฌ๐ข๐ ๐ก๐ญ ๐Œ๐š๐ญ๐ญ๐ž๐ซ๐ฌ ๐Ÿ๐จ๐ซ ๐ˆ๐ง๐๐ฎ๐ฌ๐ญ๐ซ๐ข๐š๐ฅ ๐“๐ซ๐š๐ง๐ฌ๐ข๐ญ๐ข๐จ๐ง๐ฌ”

“๐‘ป๐’‰๐’† ๐’‡๐’–๐’•๐’–๐’“๐’† ๐’Š๐’” ๐’๐’๐’• ๐’‡๐’Š๐’™๐’†๐’…โ€”๐’๐’–๐’“ ๐’‚๐’„๐’•๐’Š๐’๐’๐’” ๐’‚๐’๐’… ๐’„๐’‰๐’๐’Š๐’„๐’†๐’” ๐’”๐’‰๐’‚๐’‘๐’† ๐’Š๐’•,” Jorge said, as he introduced his topic to the audience.

“๐‘พ๐’† ๐’‚๐’“๐’† ๐’‚๐’•๐’•๐’†๐’Ž๐’‘๐’•๐’Š๐’๐’ˆ ๐’•๐’ ๐’‚๐’๐’”๐’˜๐’†๐’“ ๐’˜๐’‰๐’‚๐’• ๐’‡๐’–๐’•๐’–๐’“๐’†๐’” ๐’˜๐’† ๐’˜๐’‚๐’๐’• ๐’ƒ๐’–๐’• ๐’‚๐’๐’”๐’ ๐’•๐’‰๐’† ๐’‡๐’–๐’•๐’–๐’“๐’†๐’” ๐’˜๐’† ๐’˜๐’‚๐’๐’• ๐’•๐’ ๐’‚๐’—๐’๐’Š๐’…. ๐‘ญ๐’๐’“๐’†๐’”๐’Š๐’ˆ๐’‰๐’• ๐’Š๐’”๐’’๐’• ๐’‚๐’ƒ๐’๐’–๐’• ๐’‘๐’“๐’†๐’„๐’Š๐’”๐’† ๐’‘๐’“๐’†๐’…๐’Š๐’„๐’•๐’Š๐’๐’๐’”, ๐’ƒ๐’–๐’• ๐’‚๐’ƒ๐’๐’–๐’• ๐’ƒ๐’–๐’Š๐’๐’…๐’Š๐’๐’ˆ ๐’‚ ๐’Ž๐’Š๐’๐’…๐’”๐’†๐’• ๐’‡๐’๐’“ ๐’„๐’“๐’†๐’‚๐’•๐’Š๐’—๐’Š๐’•๐’š, ๐’„๐’“๐’Š๐’•๐’Š๐’„๐’‚๐’ ๐’•๐’‰๐’Š๐’๐’Œ๐’Š๐’๐’ˆ, ๐’‚๐’๐’… ๐’๐’‚๐’—๐’Š๐’ˆ๐’‚๐’•๐’Š๐’๐’ˆ ๐’„๐’๐’Ž๐’‘๐’๐’†๐’™๐’Š๐’•๐’šโ€”๐’†๐’”๐’‘๐’†๐’„๐’Š๐’‚๐’๐’๐’š ๐’“๐’†๐’๐’†๐’—๐’‚๐’๐’• ๐’‡๐’๐’“ ๐’•๐’‰๐’† ๐’˜๐’๐’๐’… ๐’˜๐’‚๐’”๐’•๐’† ๐’”๐’†๐’„๐’•๐’๐’“.”

In Wood2Wood project, we aim to unlock the value in wood waste from construction, demolition, and furniture sectors.

Pilot innovations alone wonโ€™t scale without the right skillsโ€””there’s a need for workforce development,” emphasised Jorge.

Watch the entire webinar below: